As consumers increased awareness of health, 2018 packing drinking water industry has been rapid growth in China, New Year packing water industry is worth to pay close attention to what are the trends?PWIF packing water industry innovation combined with the most recent year of China packaging industry's observation, exclusive issued the 2019 China packaging industry water eight big trend
Trend 1: bottled water is still maintained rapid growth
Bottled water sales in China has experienced rapid growth in the past ten years, of which 2012-2017 average annual compound growth rate of 11.8% of the sales of the bottled water in China, in 2017 China sales of bottled water market is 111.67 billion liters (29.5 billion gallons), has been more than a quarter of the global sales of bottled water.
Bottled water rise not only in China, according to the Global food and beverage industry consultancy, Zenith Global forecast, Global bottled water consumption in 2018 is expected to be greater than the sum of other soft drinks."Bottled water in 2017 amount to 418 billion litres, up 92% from 2007, close to 7% per year on average, 10 years growth 200 billion litres.In 2017, all the other soft drinks amounted to 438 billion litres, increased by 24% since 2007, average annual growth of 2%, growth in the past 10 years 84 billion litres."
Trend 2: more and more new packaging form
With ever increasing consumer awareness, packaging packaging forms of aquatic products also around, such as environmental protection and energy saving, convenient and healthy demand constantly, in 2019 China packing water there will be more forms.
Trend 3: the bottled water market subdivision and differentiation
As more and more Chinese consumers begin to drink water packaging, each brand is the common problems facing how to make a strong distinction, with rival differentiation market overall trend is still bottled water industry.
A. children water
B. to stress the differentiation of water brand
C. more and more limited edition will be introduced
This year it was 40 years of reform and opening up, both countries' 40 years, is also the home of 40 years, but everyone strive and create a better life of 40 years.On this opportunity, China resources treasure to hand in hand with the People's Daily new media, jointly issued a tribute of 40 years of reform and opening-up "yi treasure time mark AR limited bottle".
“nongfu”4 limited edition Chinese zodiac commemorative bottle
Trend 4: natural mineral water potential energy will be released
As people's material life and spiritual life level unceasing enhancement, comply with the "natural, nutrition, pollution-free, green" consumer trends, drinking water, natural mineral water as a best health is bound to become the first choice, natural mineral water also will become the leading products of water market in China.
On December 14, 2018, the Erie shares announcement, said the company plans to invest nearly 743 million yuan new yili changbai mountain natural mineral water drinks.Yili also said in a statement, in order to implement the "world's most trusted health food providers" enterprise vision, improve enterprise competitiveness, the company chose to enter the mineral water industry
China's food industry analysts by peng, China's consumer health consciousness and health knowledge after the synchronous development of make a lot of big brand companies to enter the high-end mineral water industry, high-end mineral water will enter the "real" supply and demand two prosperous.Capital market for high quality mineral water project is on the rise, the high quality mineral water will have rapid growth again, is expected to increase of no less than 12%.
Trend 5: electric business platform to create new value
Pepsi's $3.2 billion acquisition of domestic soda machines manufacturers SodaStream, danone, for $106 million to invest in German Mitte mineral drinking water machine start-up company, illustrates the two big world food and beverage giant drink market value for the family.
Trend 7: packaging giant water begin to pay close attention to the sustainability of plastic packaging
As the package of plastic bottle was severely criticized, plastic has become a national policy and the forefront of debate, the bottled water industry is also under strict supervision.At the same time, the bottled water industry is trying to promote greater sustainability.
Trend 8: more and more imported bottled water to enter the Chinese market
All along, the import of mineral water is considered to be the "Grosvenor LTD shuai" of the mineral water, the main reason of price become the promotion, but with the increase of new rich society, more and more people are willing to pay slightly higher prices, buy imported mineral water, high-end water market with health problems also increase gradually.
On May 31, 2018, the state council tariff commission of the state council tariff commission on lower consumer goods import tariff announcement said that in order to further meet the need of a better life, people for supply side structural reform, opening wider to the outside, actively since July 1, 2018, lower part of the MFN rates of imported consumer goods.This includes the imported bottled water.
Some analysts believe that after slashing import tariffs, import if prices fall, will help to expand consumer demand, promote the high-end consumption in return to channel.At the same time, the reversed transmission related domestic brands and suppliers under increasing competitive pressure to carry on the transformation and upgrading.
Therefore, China is bound to usher in the growth of the imported bottled water, while consumers in China will enjoy the prices in the future more rational high-end drinking water.
