The international bottled water association (IBWA), a new study points out that 93% of americans want to bottled water sold in anywhere, and compared with other beverages, they prefer bottled water, further promote the status of the United States in the world's largest soft drink.
Market research firm Zenith Global had predicted that 2018 will be the years of bottled water, after years of growth, bottled water will be formally beyond all other mass market beverage category.Between 2007 and 2017, bottled water consumption increases by 92%, compared with all the soft drink consumption rose only 24%.
Bottled water has become more and more popular, in part because an increasing interest in global consumers to improve health.Pure water without adding spices, sweeteners or calories.Bottled water can also ensure that those who do not have access to clean water drinking water safety and quality.
In 2018, the United States sold more than 14 billion gallons of bottled water, either from the perspective of income or sales it is one of the most successful beverage.Bubble water, aquatic products in this type of product is in the lead carbonate, which suggests that brands are trying to let the consumer interest in water, stay away from sugary soda or fruit juice.
Year after year
In order to better understand consumer behavior and preferences in bottled water, IBWA commissioned Harris Poll survey company in the fall of 2018 in the United States conducted the survey, the findings of the survey results with the same period in 2017 are very similar.
In 2018, 72% of consumers said bottled water is one of their favorite non-alcoholic beverages, up 9% from a year earlier.Bottled water is the most popular drinks, followed by coffee (61%) and soft drinks (59%).
Fiji water and Smartwater high-end brand popular means pure water has sold more than mineral water.But now, people is more and more on the choice of value added water, including alkaline water, water, pH balance of water and essence of plant water and protein, these are the trends in the field of health.
Respondents also said they often drink bottled water, travel (89%), work (82%) and home (75%).In addition, 93% of people want to bottled water sold in other drinks you can buy it at any place, despite the recent global to environment and reduce the use of disposable plastic.
According to the survey, 99% of americans regularly drank some form of water, bottled water, tap water or filtering.But those who drink only or main drink bottled water (37%), and those who also drink bottled water and tap water (37%) are the same.In 2018, just drink or main drinking tap or filtered water consumers in the proportion fell to 25%, down 10% year-on-year.
Give priority to the taste and quality
IBWA vice President of communications Jill Culora said: "the survey results are consistent with recent consumption data.The data showed that bottled water for the third year in a row as America's first big packing beverage."
"Consumers are continuing to stay away from the packing of the less healthy drinks, and select the most healthy choices - bottled water."
IBWA reported in 2017, a PET Bale analysis found that most bottled water is recycled products (53.9%), compared with 20.4% for soda water.The study found that people who like pure water than like soda are more likely to recycle their water container at home (71% vs 67%).
Those who choose to drink the taste of consumers preferred beverage (98%), quality (98%) and safety (90%), 91% of consumers think that bottled water is a kind of convenient health drinks, 84% of consumers think they should drink more.
When consumer is choosing drinks that other important features include: enjoy (81%), convenient packaging (81%), reusable sealed packaging (75%), low in calories (68%) and contains no artificial sweeteners (70%).
